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Ináwo: A new approach to expense tracking

Ináwo: A new approach to expense tracking

Ináwo: A new approach to expense tracking

Ináwo: A new approach to expense tracking

Ináwo: A new approach to expense tracking

Ináwo: A new approach to expense tracking

2021

Timeline

UI/UX Designer

Role

2021

Timeline

UI/UX Designer

Role

Introduction

Introduction

“Heuuu, my blood is not flowing again” Onome screamed as she glanced at her account balance. This was an aftermath of the many weekly hangouts she has with her friends during the month. Onome tries to mentally calculate her expenses but the figures don’t add up. She is frustrated at not being able to account for her expenses properly and wishes there was an easy way to do this.

“Heuuu, my blood is not flowing again” Onome screamed as she glanced at her account balance. This was an aftermath of the many weekly hangouts she has with her friends during the month. Onome tries to mentally calculate her expenses but the figures don’t add up. She is frustrated at not being able to account for her expenses properly and wishes there was an easy way to do this.

Goals

Goals

1

Bringing a new dimension to user experiences and interfaces.

Design a convenient solution for users who seek an intuitive, simpler, smarter way for users to keep track of their personal finances and gain financial freedom.

1

Bringing a new dimension to user experiences and interfaces.

Design a convenient solution for users who seek an intuitive, simpler, smarter way for users to keep track of their personal finances and gain financial freedom.

1

Bringing a new dimension to user experiences and interfaces.

Design a convenient solution for users who seek an intuitive, simpler, smarter way for users to keep track of their personal finances and gain financial freedom.

1

Bringing a new dimension to user experiences and interfaces.

Design a convenient solution for users who seek an intuitive, simpler, smarter way for users to keep track of their personal finances and gain financial freedom.

1

Bringing a new dimension to user experiences and interfaces.

Design a convenient solution for users who seek an intuitive, simpler, smarter way for users to keep track of their personal finances and gain financial freedom.

Project Overview

Project Overview

Ìnáwó which means finance in Yoruba is an expense tracking app that offers users a convenient solution to personal finance management.

Ìnáwó which means finance in Yoruba is an expense tracking app that offers users a convenient solution to personal finance management.

Understanding the problem

Understanding the problem

1

Research Goals

The goal of this research was to understand the challenges and behavior of users relating to money management, expense tracking and budgeting. To accomplish this, I used a combination of qualitative research methods and one-on-one interviews.

1

Research Goals

The goal of this research was to understand the challenges and behavior of users relating to money management, expense tracking and budgeting. To accomplish this, I used a combination of qualitative research methods and one-on-one interviews.

1

Research Goals

The goal of this research was to understand the challenges and behavior of users relating to money management, expense tracking and budgeting. To accomplish this, I used a combination of qualitative research methods and one-on-one interviews.

1

Research Goals

The goal of this research was to understand the challenges and behavior of users relating to money management, expense tracking and budgeting. To accomplish this, I used a combination of qualitative research methods and one-on-one interviews.

1

Research Goals

The goal of this research was to understand the challenges and behavior of users relating to money management, expense tracking and budgeting. To accomplish this, I used a combination of qualitative research methods and one-on-one interviews.

2

Research Methods

- Qualitative Research - One-on-one user interviews

2

Qualitive Research Findings

A Google form was used to conduct an online survey that was shared on social media with a target audience of 18- year-olds. through this, I was able to gain some insights into the challenges users faced with budgeting. - There’s a low percentage of people who use an app for tracking expenses - Most people keep track of their budget by doing a mental calculation in their head

2

Research Methods

- Qualitative Research - One-on-one user interviews

2

Research Methods

- Qualitative Research - One-on-one user interviews

2

Research Methods

- Qualitative Research - One-on-one user interviews

2

Research Methods

- Qualitative Research - One-on-one user interviews

Research Insights

Research Insights

Qualitative Research

A Google form was used to conduct an online survey that was shared on social media with a target audience of 18- 45 year-olds.These were the insights i was able to get:

  • There’s a low percentage of people who use an app for tracking expenses

  • Most people keep track of their budget by doing a mental calculation in their head

Qualitative Research

I proceeded to also carry out one-on-one interviews with 5 more users to gain a deeper connection and understanding of insights discovered from the online survey.

  • Users acknowledge that budgeting is important.

  • Users had varying degrees of guilt in relation to knowing actual expenses made.

  • Users found it tiresome keying in various expenses daily using an app.

  • An easy-to-use product that helps consumers track their expenses would be welcomed by users.

Tools

Tools

Figma

React

We've worked with Patryk multiple times, and it has always been a pleasure! He helped us craft engaging landing pages that convert well. Patryk works in a very timely manner and always ensures that you are fully satisfied with the results!

Adam Anderso

Co-founder of Apple

We've worked with Patryk multiple times, and it has always been a pleasure! He helped us craft engaging landing pages that convert well. Patryk works in a very timely manner and always ensures that you are fully satisfied with the results!

Adam Anderso

Co-founder of Apple

We've worked with Patryk multiple times, and it has always been a pleasure! He helped us craft engaging landing pages that convert well. Patryk works in a very timely manner and always ensures that you are fully satisfied with the results!

Adam Anderso

Co-founder of Apple

We've worked with Patryk multiple times, and it has always been a pleasure! He helped us craft engaging landing pages that convert well. Patryk works in a very timely manner and always ensures that you are fully satisfied with the results!

Adam Anderso

Co-founder of Apple

Conclusion

In the realm of technology, artificial intelligence (AI) and machine learning have emerged as game-changers, particularly in the field of UI/UX design. The integration of these advanced technologies is reshaping how we approach design, offering new possibilities and challenges. This post aims to explore how AI and machine learning are influencing the field of UI/UX, bringing a new dimension to user experiences and interfaces.

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